Skip to content
← All projects
Case study

narcolepsia.eu, a digital ecosystem for an invisible disease

How the design process revealed that an app doesn't solve a systems problem, and how that changed everything.

RoleFounder, Product Designer, Developer
ScopeResearch, Strategy, Design, Development
StatusActive development
DomainHealth tech / Rare disease / Portugal
Origin

My son was diagnosed with type 1 narcolepsy.

He's 17. The path to diagnosis was long, years of misunderstanding, symptoms without a name, a healthcare system that had no tools to recognise what was happening.

That experience is the starting point for narcolepsia.eu. Not as therapy, but as a design problem I decided to solve systematically and rigorously.

Methodology

Bruno Munari Method: creativity has a defined place, after the analysis.

The entire process follows the Bruno Munari Method (Das Coisas Nascem Coisas, 1981). The core principle: incomplete data collection generates solutions that seem right but solve the wrong problem.

Nothing moves to the creative phase until the problem components are completely mapped. This isn't a constraint, it's the methodological quality guarantee of the project.

ProblemComplete
Problem definitionComplete
Problem componentsComplete
Data collectionComplete
Data analysisComplete
Creativity (MVP)In progress
Materials and technologiesComplete
ExperimentationPending
Clinical verificationPending
SolutionPending
Research

30+ scientific studies. A clinical specialist. A very specific Portuguese reality.

The project is being developed in collaboration with Dr. Núria Madureira, Paediatric Medicine specialist at the CHUC Paediatric Hospital (Coimbra), sleep disorders expert and author of the main Portuguese publications on paediatric narcolepsy.

The Portuguese reality has specificities that international literature doesn't address: EMA-approved medications unavailable in Portugal, over 54% of patients waiting beyond guaranteed response times, and no active patient association in the country.

9.7 years

Average diagnostic delay in Europe

47/100k

Estimated prevalence in Europe

+50%

Symptom onset before age 18

91%

Knew no one with the same diagnosis

The critical decision

An app alone doesn't solve a 9.7-year diagnostic delay.

Version 1.0 of the project was an app for patients and families. A well-considered product, with solid research and a defined scope.

But deeper analysis of the data led to a conclusion that changed everything: the diagnostic delay isn't a patient problem. It's a systems problem. An app doesn't train GPs. Doesn't give teachers tools. Doesn't build a patient community. But a coordinated ecosystem can do all of that.

A GP with a 2-minute triage checklist can reduce years of diagnostic delay to weeks. A teacher observes the child 25 hours a week. The doctor sees them for 15 minutes a year. The ecosystem connects these actors who currently don't communicate with each other.

Solution

From app to ecosystem, 5 coordinated pieces.

Version 2.0 is a digital ecosystem with distinct pieces for distinct audiences, built in phases with a content-first strategy.

Content site

Phase 1

Built first. Health literacy in Portuguese, SEO, all audiences. The field in European Portuguese on narcolepsy is essentially empty, on Google and in LLMs.

App for patients and families

Phase 1

Symptom tracking, diary, medical reports, community, medication. Trauma-informed design.

Clinical tool

Phase 1

Quick triage checklist for GPs and paediatricians. CHUC referral protocol.

Educational module

Phase 1

Guide for teachers and school psychologists. Observation records integrable into medical reports.

PT community

Phase 2

Portuguese-language forum for patients, families and professionals. First organised community in Portuguese.

Narcolepsia
Personas

7 entry points. Each with a different problem.

The personas were built across 3 versions, reconstructed entirely from the clinical data in Dr. Madureira's articles. Version 3.0 added two profiles absent from v1.0, the GP and the teacher, because they are the central actors in diagnostic delay.

Gonçalo, 9Pre-diagnosis child, the family is the real user
Beatriz, 16Teenager, 3-year delay, incomplete tetrad
Sofia, 28Experienced patient, community, heredity
Rui and AnaPost-diagnosis parents, ecosystem activation vector
Dr. PauloGP, central unlocker of the diagnosis
Dr. FilipaNeurologist, diagnostic confusion with epilepsy
Prof. MargaridaTeacher, observes 25h/week, no language to name it
Design principles

Three pillars. If one fails, the others fail too.

01

Emotional safety

Trauma-informed design. Narcolepsy patients carry years of misunderstanding and social judgment. Technology can be re-traumatising if it doesn't follow principles of safety and empowerment. Radically simple when the user is tired, which is precisely when they need the product most.

02

Patient language, not medical language

NOT: 'log cataplexy episode' → YES: 'did your body suddenly go weak?' The product must be a permanent translator between what the patient feels and what the doctor needs to know.

03

Beyond monitoring

Recording → Understanding (patterns and triggers) → Agency (informed decisions). What transforms lives isn't having data, it's feeling in control.

Narcolepsia
Technical stack

Every technical decision has a justification.

FrontendNext.js (App Router) + Vercel Edge Network, EU region, GDPR compliant
CMSSanity, integrated clinical review workflow: draft → preview → Dr. Madureira approval
CommunityCircle.so (Phase 2a) → Supabase (Phase 2b), sensitive data in EU
SEO + LLMsE-E-A-T with verifiable authorship, JSON-LD schema, llms.txt for direct LLM indexing

narcolepsia.eu is an ongoing project you can follow at narcolepsia.eu